Get their name early."Who am I speaking with?" Their number is ALREADY on your screen — never ask for it. Instead, confirm the channel by GIVING something:"I'll text you the link at this number so you have it — this one takes texts, right?"
The price, word for word:"The website's already built and it's free. Keeping it running — hosting, your web address, changes done same day — is $99 a month, cancel anytime."
Anything you can't price instantly:"Great idea — let me write that up and I'll text you a flat price today."
Before hanging up:"Do you prefer text or email for updates?"

They said YES

Lock the channel:"Perfect. Let me grab your email and the best number to text you."
Say the next step out loud:"I'll text you today to get you set up. The site stays live the whole time — nothing for you to do."
The sweetener (included, say it):"And when you come on board, we reshape the site however you want — that's included." One revision round in the first 30 days.
Then stop selling. Thank them, hang up. Don't add features, don't re-explain the price.
After the call, tell Claude. The Stripe link goes out by text, pitch mode + claim bar come off the site, the pipeline gets logged. Same day.

The add-on menu (the only numbers to memorize)

New page $75 · Logo $150 · Redesign $250
Everything else → the write-it-up line. Small changes (hours, prices, photos) are free, included, same day. Never hourly, never surprises.
New clients: one "make it yours" pass free in the first 30 days (full revision round). The $250 redesign is for LATER redesigns, never for onboarding.

Answers that work

"How much?" → the price line above. Then stop talking.
"Contract?""No contract. Cancel anytime, no fees. If you ever leave, your domain goes with you free."
"Why free?""It's how I introduce myself. If you like the work, we talk. If not, it cost you nothing."
"Is this a scam?""Fair question. The site's live right now — judge the work. I'm local, this number always reaches me, nothing to sign today."
"I have a web guy.""No problem. Keep the link — if you ever want it, it's yours."
"Change something?""Text it to me and it's done today." (Write it down word for word.)
"Take it down.""Of course — offline today. Sorry to bother you." (We actually do it.)
"Will I be first on Google?""I don't promise rankings — nobody honest does. What you get is a real site that makes you look as good as your work."

Don't promise / don't say

Always before hanging up

Missed a call?

Text back within the hour — a text beats a voicemail:"Hi, this is Tony with Web Friend — sorry I missed your call. Happy to talk whenever suits, or just text me here."
Calling back:"Hi, it's Tony with Web Friend — I missed your call. You're calling about the website?"
One-time setup: make sure the Google Voice voicemail greeting says "You've reached Tony at Web Friend — text this number and I'll get right back to you." A caller who hears a generic robot greeting assumes a wrong number.

🐩 Julie's Dog Grooming

card sent Jul 19 · expected Tue Jul 28 · USPS: reached LA Sunday morning — Monday delivery possible

Owner: Jose V. Staff: Manny, Katherine. Never "Julie" — there is no Julie.
Facts: 1803 Colorado Blvd · shop line (323) 258-5548 · Mon–Sat 9–5, Sun closed · dogs AND cats · since 1990
Site: julies.webfriend.co
Why this lands: dead website; a customer publicly asked on Yelp why booking was broken."Your old site's been down — folks on Yelp were asking about it."
They'll recognize: the cream doodle in the bandana · Robert G. "customer for 15 years" · the loyalty punch card · cats welcome.

💈 Eagle Rock Barber Shop

card sent Jul 22 · lands Fri Jul 31 · email auto-fires Thu Jul 30, 8:13 AM

Owner: UNKNOWN — never guess a name. Ask: "Who am I speaking with?" Barbers: Juan, Roberto, Hubert.
Facts: 4908 N Eagle Rock Blvd · shop line (323) 428-7374 · open 7 days (Mon–Fri 9–7, Sat 9–6, Sun 10–3) · Since 1958, "The Original" · first come first serve, no appointments
Site: eaglerockbarbershop.webfriend.co
Why this lands: their dead domain is PRINTED ON THEIR BUSINESS CARDS; "how much is a haircut" sits unanswered on Yelp."Your website's been down — it's still printed on your cards."
⭐ Closer move: their old domain is unregistered."We can even recover your old web address."
They'll recognize: the mid-cut photo with the vintage chrome chair · the Est. 1958 neon · the barber-pole stripes.

card sent Jul 25 · lands Mon Aug 3 (proof copy also headed to your house)

Owner: UNKNOWN — ask who's speaking. Artists customers book by name: Anita, Renia, Tatiana.
Facts: inside Eagle Rock Plaza, Ste 9208 · (323) 258-5157 · open 7 days (Mon–Sat 10–8, Sun 11–6) · NO age claim (none exists — don't invent one)
Site: beautybrowbar.webfriend.co (pitch mode ON — claim bar + chip point at your number)
Why this lands: 16 unanswered Yelp questions, including "are you open?" — customers can't find basic info."People are asking Yelp if you're open — now the answer's always online."
They'll recognize: their lit script sign in the hero · "Eyebrows speak louder than words" (their own wall print) as the headline · their before/after grids.
At first contact: ask for their email address + confirm the Instagram handle.

card v2 sent Jul 25 (honest hook: "your website is still the old Pearl") · lands Mon Aug 3 · violet proof to your house

Owner: UNKNOWN — ask who's speaking. Artists (review-verified): Nikki (the star — Gel X, nail art), Tammy, Lily, Sofia.
Facts: 1747 Colorado Blvd · (323) 739-6265 ⚠️ from their decal + menu card, never dialed — Yelp lists a different number. Ask: "what's the best number for you?" · open 7 days (Mon–Thu 10–7, Fri–Sat 10–8, Sun 10–6) · UNDER NEW MANAGEMENT · site shows their real printed menu prices
Site: pearlnaillounge.webfriend.co (pitch mode ON)
Why this lands: no website, and they're fighting a reintroduction with only a vinyl banner."Your banner says come see the difference — now there's a website saying it for you."
⭐ The name question: their menus and decal say "N for Nail Lounge.""Are you rebranding to N for Nail Lounge? We'll match whichever name you want."
They'll recognize: their polish wall as the hero · their banner's words in the headline · their own menu prices on the site.
At first contact: email address · Instagram (@N_for_NailLounge?) · best phone number.