8 pitched · 4 cards landed · 0 scans · 0 calls · 0 responses. Julie's (Jul 27), barbershop (Aug 3), brow bar + Pearl (Aug 4). Car shop lands Aug 11, Roya's Aug 13, Walt's + George's Aug 14.
Zero scans is normal at this size, not a bad sign. The benchmark is 20% scan rate, so 4 cards predicts under one scan. The number only becomes readable around 15-20 cards.
The trigger you're waiting for: a scan or claim tap fires a push to your phone with the business name and their number on it. That is your cue to call them, ideally the same hour.
Until a scan happens, nothing is blocked on you except the decision below: keep waiting, or start calling the four who already have cards.

Short term · this week

1. Decide: call the four who already have cards? The model we copied called everyone and only prioritized scanners. You are free Friday Aug 7.
2. Judge George's and Walt's (judge.webfriend.co) — both built, both waiting, neither pitched.
3. Aug 11, 13, 14: car shop, Roya's, then Walt's AND George's cards land. Phone can ring from those days.
4. If a push arrives: open this page, read the business box, call within the hour.
5. Julie's manual follow-up text (day 8 silent) — first test of the text channel, written by you, one message.

Long term · the Aug 8-23 window and after

1. Card volume is the lever. Six pitched is a rounding error against the ~4% card-to-close benchmark. Getting to 30-50 cards is what makes any number mean something.
2. Finish zip 90041 (67-business queue already compiled) and compile 90042.
3. Cheaper builds at volume — the OpenClaw cheap-builder bake-off, so 10 sites cost what 2 cost now.
4. Close the first client and learn what onboarding actually takes.
5. Then judge the design on conversion data instead of taste, and start the hero and headline A/B tests.

If you only read one box

Get their name early."Who am I speaking with?" Their number is ALREADY on your screen — never ask for it. Instead, confirm the channel by GIVING something:"I'll text you the link at this number so you have it — this one takes texts, right?"
The price, word for word:"The website's already built and it's free. Keeping it running — hosting, your web address, changes done same day — is $99 a month, cancel anytime."
Anything you can't price instantly:"Great idea — let me write that up and I'll text you a flat price today."
Before hanging up:"Do you prefer text or email for updates?"

They said YES

Lock the channel:"Perfect. Let me grab your email and the best number to text you."
Say the next step out loud:"I'll text you today to get you set up. The site stays live the whole time — nothing for you to do."
The sweetener (included, say it):"And when you come on board, we reshape the site however you want — that's included." One revision round in the first 30 days.
Then stop selling. Thank them, hang up. Don't add features, don't re-explain the price.
After the call, tell Claude. The Stripe link goes out by text, pitch mode + claim bar come off the site, the pipeline gets logged. Same day.

The add-on menu (the only numbers to memorize)

New page $75 · Logo $150 · Redesign $250
Everything else → the write-it-up line. Small changes (hours, prices, photos) are free, included, same day. Never hourly, never surprises.
New clients: one "make it yours" pass free in the first 30 days (full revision round). The $250 redesign is for LATER redesigns, never for onboarding.

Answers that work

"How much?" → the price line above. Then stop talking.
"Contract?""No contract. Cancel anytime, no fees. If you ever leave, your domain goes with you free."
"Why free?""It's how I introduce myself. If you like the work, we talk. If not, it cost you nothing."
"Is this a scam?""Fair question. The site's live right now — judge the work. I'm local, this number always reaches me, nothing to sign today."
"I have a web guy.""No problem. Keep the link — if you ever want it, it's yours."
"Change something?""Text it to me and it's done today." (Write it down word for word.)
"Take it down.""Of course — offline today. Sorry to bother you." (We actually do it.)
"Will I be first on Google?""I don't promise rankings — nobody honest does. What you get is a real site that makes you look as good as your work."

Don't promise / don't say

Always before hanging up

Missed a call?

Text back within the hour — a text beats a voicemail:"Hi, this is Tony with Web Friend — sorry I missed your call. Happy to talk whenever suits, or just text me here."
Calling back:"Hi, it's Tony with Web Friend — I missed your call. You're calling about the website?"
One-time setup: make sure the Google Voice voicemail greeting says "You've reached Tony at Web Friend — text this number and I'll get right back to you." A caller who hears a generic robot greeting assumes a wrong number.

🐩 Julie's Dog Grooming

card DELIVERED Mon Jul 27 · day 8, no scan and no call · follow-up email still blocked (no email address) — manual follow-up TEXT is the next lever

Owner: Jose V. Staff: Manny, Katherine. Never "Julie" — there is no Julie.
Facts: 1803 Colorado Blvd · shop line (323) 258-5548 · Mon–Sat 9–5, Sun closed · dogs AND cats · since 1990
Site: julies.webfriend.co
Why this lands: dead website; a customer publicly asked on Yelp why booking was broken."Your old site's been down — folks on Yelp were asking about it."
They'll recognize: the cream doodle in the bandana · Robert G. "customer for 15 years" · the loyalty punch card · cats welcome.

💈 Eagle Rock Barber Shop

email fired Thu Jul 30 · card DELIVERED Mon Aug 3, 10:01 AM (USPS scan) · both touches landed, silent so far

Owner: UNKNOWN — never guess a name. Ask: "Who am I speaking with?" Barbers: Juan, Roberto, Hubert.
Facts: 4908 N Eagle Rock Blvd · shop line (323) 428-7374 · open 7 days (Mon–Fri 9–7, Sat 9–6, Sun 10–3) · Since 1958, "The Original" · first come first serve, no appointments
Site: eaglerockbarbershop.webfriend.co
Why this lands: their dead domain is PRINTED ON THEIR BUSINESS CARDS; "how much is a haircut" sits unanswered on Yelp."Your website's been down — it's still printed on your cards."
⭐ Closer move: their old domain is unregistered."We can even recover your old web address."
They'll recognize: the mid-cut photo with the vintage chrome chair · the Est. 1958 neon · the barber-pole stripes.

🧵 Beauty Brow Bar

card sent Jul 25 · LANDED Tue Aug 4 (your berry proof arrived same batch) · silent so far

Owner: UNKNOWN — ask who's speaking. Artists customers book by name: Anita, Renia, Tatiana.
Facts: inside Eagle Rock Plaza, Ste 9208 · (323) 258-5157 · open 7 days (Mon–Sat 10–8, Sun 11–6) · NO age claim (none exists — don't invent one)
Site: beautybrowbar.webfriend.co (pitch mode ON — claim bar + chip point at your number)
Why this lands: 16 unanswered Yelp questions, including "are you open?" — customers can't find basic info."People are asking Yelp if you're open — now the answer's always online."
They'll recognize: their lit script sign in the hero · "Eyebrows speak louder than words" (their own wall print) as the headline · their before/after grids.
At first contact: ask for their email address + confirm the Instagram handle.

💅 Pearl Nail Lounge

card v2 sent Jul 25 (honest hook: "your website is still the old Pearl") · LANDED Tue Aug 4 (your violet proof arrived same batch) · silent so far

Owner: UNKNOWN — ask who's speaking. Artists (review-verified): Nikki (the star — Gel X, nail art), Tammy, Lily, Sofia.
Facts: 1747 Colorado Blvd · (323) 739-6265 ⚠️ from their decal + menu card, never dialed — Yelp lists a different number. Ask: "what's the best number for you?" · open 7 days (Mon–Thu 10–7, Fri–Sat 10–8, Sun 10–6) · UNDER NEW MANAGEMENT · site shows their real printed menu prices
Site: pearlnaillounge.webfriend.co (pitch mode ON)
Why this lands: no website, and they're fighting a reintroduction with only a vinyl banner."Your banner says come see the difference — now there's a website saying it for you."
⭐ The name question: their menus and decal say "N for Nail Lounge.""Are you rebranding to N for Nail Lounge? We'll match whichever name you want."
They'll recognize: their polish wall as the hero · their banner's words in the headline · their own menu prices on the site.
At first contact: email address · Instagram (@N_for_NailLounge?) · best phone number.

👞 George's Shoe Comfort & Repair

card sent Tue Aug 4 · lands Fri Aug 14 · greeted him BY NAME · no email, no socials, card-only pitch

Owner: GEORGE — full name Gevork Boladjian, printed on his own business card. He works alone. Say George.
Facts: 2161 Colorado Blvd Ste 108 (plaza next to Chase) · (323) 257-2264 · Mon–Sat 10 AM–4 PM, Sunday closed · CASH ONLY, paid up front, no checks (his own signage) · since 1980 · shoes, boots, bags, belts, keys, watch batteries
Site: georgesshoerepair.webfriend.co (pitch mode ON, site v2)
⭐ THE WARM OPENER — use this, it is the best one we have: a customer asked publicly on Yelp "What is going on with George? Shop hasn't been open for a month. I have a pair of shoes there. Hope he is ok." It has sat unanswered for a year, and he was open the whole time."Somebody on Yelp was worried you'd closed down. You've been open the whole time and there was no way for you to tell them. That's what this fixes."
They'll recognize: his own portrait at the bench as the cover photo · his four steps (walk in, price first, cash up front, keep your ticket) · his real reviews.
At first contact: email · does this number take texts (the site has no Text button for that reason) · does he want the plural "Repairs" spelling from his card.

🕹️ Walt's Bar

card v3 sent Tue Aug 4 · lands Fri Aug 14 · no email exists for them, card-only pitch

Owners: JEFF JOHNSEN (the LA one — runs the Wednesday tournaments, maintains the machines), brother Brad, and Travis Echert. ⚠️ WALT IS THEIR DAD, NOT AN OWNER — never ask for Walt. Ask for Jeff.
Facts: 4680 Eagle Rock Blvd (the 1928 Connors Plumbing building) · (323) 739-6767 · every day from noon, Fri–Sat till 2 AM · 21 and over · beer and wine only, no liquor · ~10 vintage pinball machines, quarters only · Wednesday tournament 8 PM, $5
Site: waltsbar.webfriend.co (pitch mode ON, site v2)
Why this lands: their entire web presence is Instagram — Google's own website slot points there, so anyone searching lands on Yelp or TimeOut."You've got the Instagram, but when somebody Googles Walt's they land on Yelp. Now there's a place that's actually yours."
They'll recognize: their neon at night as the hero · the three lives of the building (1928 plumbing shop, Vans Store #14, Walt's) · their own menu board prices.
At first contact: email · best number · the 11 AM–2 AM window sign vs the noon hours we published · are the menu prices still current · waltsbar.com looks like a parked page — ask, never assert.

🪡 Roya's Bridal Alterations

card v2 sent Tue Aug 4 · lands Wed Aug 13 · no email exists for her, card-only pitch

Owner: ROYA — first name only, surname NOT FOUND anywhere, never guess one. She works alone.
Facts: 4511 Eagle Rock Blvd ⚠️ Lovely Bride's public page says 4523 — ask which is right · (720) 496-7566 (her mobile; texts unproven) · by appointment · three fittings per dress · 5.0 × 94 on Yelp
Site: royasbridal.webfriend.co (pitch mode ON, site v2)
Why this lands: a perfect five stars and nowhere to send brides — even the bridal shop that recommends her publishes the wrong street number."You have a perfect five stars and no website. Brides are finding you through a page that gets your address wrong. Your new site fixes both."
They'll recognize: herself pinning a hem in the hero · her three-fittings ritual on its own card · her real reviews.
At first contact: email address · does her number take texts · 4511 vs 4523 · which bride photos she has permission to use.

🔧 Eagle Rock Import Car Service

card v3 sent Sun Aug 2 · lands Tue Aug 11 · no email exists for them, card-only pitch

Owner: PONG JAMPRAVIT (say "Pong") · son Pete works with him. ⚠️ Wendell and Rod are independent mechanics renting bays in the same building — NOT staff, never imply a team.
Facts: 2442 Colorado Blvd (driveway on College View Ave — white sign, red arrow) · (323) 255-0173 ⚠️ the number PAINTED ON THEIR WALL — Yelp and Bing list two OTHER numbers. Ask: "what's the best number for you?" · Mon–Sat 8–6, Sun closed
Site: eaglerockimport.webfriend.co (pitch mode ON, site v3)
Why this lands: no website, so googling them lands on Yelp — where two customer questions sat unanswered for 2 and 3 years, and Yelp's AI now answers for them with a number that is not the one on their wall."When people google you, a robot answers for you — and it gives out the wrong phone number. Your new site answers with the number painted on your own wall."
They'll recognize: their painted wall as the hero · their painted red in the buttons · the honest-mechanic reputation ("we'll show you the pads") their reviews rave about.
At first contact: best phone number (the three-numbers question) · email address · does "PJR" still matter to him (old second name).

📞 Web Friend HQ

Where things stand · Tue Aug 4