Get their name + text number early."Who am I speaking with? What's the best number to text you at?"
The price, word for word:"The website's already built and it's free. Keeping it running — hosting, your web address, changes done same day — is $99 a month, cancel anytime."
Anything you can't price instantly:"Great idea — let me write that up and I'll text you a flat price today."
Before hanging up:"Do you prefer text or email for updates?"

The add-on menu (the only numbers to memorize)

Answers that work

"How much?" → the price line above. Then stop talking.
"Contract?""No contract. Cancel anytime, no fees. If you ever leave, your domain goes with you free."
"Why free?""It's how I introduce myself. If you like the work, we talk. If not, it cost you nothing."
"Is this a scam?""Fair question. The site's live right now — judge the work. I'm local, this number always reaches me, nothing to sign today."
"I have a web guy.""No problem. Keep the link — if you ever want it, it's yours."
"Change something?""Text it to me and it's done today." (Write it down word for word.)
"Take it down.""Of course — offline today. Sorry to bother you." (We actually do it.)
"Will I be first on Google?""I don't promise rankings — nobody honest does. What you get is a real site that makes you look as good as your work."

Don't promise / don't say

Always before hanging up

🐩 Julie's Dog Grooming

card sent Jul 19 · lands ~Jul 28

Owner: Jose V. Staff: Manny, Katherine. Never "Julie" — there is no Julie.
Facts: 1803 Colorado Blvd · shop line (323) 258-5548 · Mon–Sat 9–5, Sun closed · dogs AND cats · since 1990
Site: julies.webfriend.co
Why this lands: dead website; a customer publicly asked on Yelp why booking was broken."Your old site's been down — folks on Yelp were asking about it."
They'll recognize: the cream doodle in the bandana · Robert G. "customer for 15 years" · the loyalty punch card · cats welcome.

💈 Eagle Rock Barber Shop

card sent Jul 22 · lands ~Jul 31

Owner: UNKNOWN — never guess a name. Ask: "Who am I speaking with?" Barbers: Juan, Roberto, Hubert.
Facts: 4908 N Eagle Rock Blvd · shop line (323) 428-7374 · open 7 days (Mon–Fri 9–7, Sat 9–6, Sun 10–3) · Since 1958, "The Original" · first come first serve, no appointments
Site: eaglerockbarbershop.webfriend.co
Why this lands: their dead domain is PRINTED ON THEIR BUSINESS CARDS; "how much is a haircut" sits unanswered on Yelp."Your website's been down — it's still printed on your cards."
⭐ Closer move: their old domain is unregistered."We can even recover your old web address."
They'll recognize: the mid-cut photo with the vintage chrome chair · the Est. 1958 neon · the barber-pole stripes.

card sent Jul 25 · lands ~Aug 3 (proof copy also headed to your house)

Owner: UNKNOWN — ask who's speaking. Artists customers book by name: Anita, Renia, Tatiana.
Facts: inside Eagle Rock Plaza, Ste 9208 · (323) 258-5157 · open 7 days (Mon–Sat 10–8, Sun 11–6) · NO age claim (none exists — don't invent one)
Site: beautybrowbar.webfriend.co (pitch mode ON — claim bar + chip point at your number)
Why this lands: 16 unanswered Yelp questions, including "are you open?" — customers can't find basic info."People are asking Yelp if you're open — now the answer's always online."
They'll recognize: their lit script sign in the hero · "Eyebrows speak louder than words" (their own wall print) as the headline · their before/after grids.
At first contact: ask for their email address + confirm the Instagram handle.